Photo

Leo Messi, wearing a Inter Miami jersey with the number 10, walking on a soccer field during a game.

Close-up of a person wearing white sports shoes and white socks, crouched on an outdoor football field with green artificial turf, preparing to run or jump.

A female athlete with pink braids holds soccer shoes in her right hand. She is dressed in a light blue sports jersey with dark blue shorts, standing on artificial grass.

Red soccer cleat shoe floating over a landscape with mountains and sky in the background.

Man in a black and blue Chelsea football jacket opening his jacket to reveal a blue Chelsea jersey featuring a geometric pattern, standing against a concrete wall.

A young woman with braided blonde hair holding a light-colored athletic shoe, wearing a beige cropped hoodie and matching shorts, standing outdoors against a blue tent background.

Black and white photo of a man with dark, slicked-back hair, a mustache and goatee, wearing a dark blazer, looking directly at the camera, with a blurred background and other people in the foreground.

A young man in a black sweatshirt with red writing and a large number 10, wearing a blue cap, sitting on a wooden chair with a white wall in the background.

A man in sportswear tying the laces of his soccer cleats on a soccer field, with apartment buildings and a fence in the background.

Three male soccer players in red and black uniforms on a soccer field, holding soccer balls, smiling, with a stadium in the background.

Creative lead

Soccer.com 40th

anniversary

In celebration of Soccer.com's 40th anniversary, we joined forces with Adidas to produce a bespoke F50 boot commemorating four decades of the brand. I led the creative vision for the accompanying campaign, directing a multi-format rollout spanning photography, video, and original artwork, highlighted by a feature shoot with USMNT star Pat Agyemang and a commissioned 1-of-1 painting. In addition to my role as Creative Director, I personally shot and edited the project's video deliverables.

An easel with a small painting of a racing shoe, set against a plain white background.

Red and white athletic cleats on a reflective surface, with a vibrant red lighting backdrop.

Ola Aina’s MR lulu cleat

Sokito

Over the course of a year, we collaborated with Ola Aina to document the full journey of his bespoke MR Lulu cleat with Sokito, from early prototypes and feedback sessions all the way to the finished boot. I led the creative direction for the project and shot all final campaign assets.